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Our story

We believe in good spirits doing great things for wildlife conservation

We are the spirits enthusiasts
behind every bottle.

It all started with a trip to Africa and a young, ambitious bottler. John, wildlife enthusiast and the co-founder of Young Spirits, fell in love with African elephants during his first of many summer holidays in the Kenyan sun. That’s where his childhood adventures searching for his favourite animals turned into a passion for conservation and, eventually, a passion project named Uhuru. 

Created and bottled by the Young Spirits team, Uhuru means ‘freedom’ in Swahili, and it’s a feeling we take as seriously as our cocktails. It’s how we make thoughtfully created spirits that support vital African wildlife conservation, and it’s what inspires us to try something new as often as we get the chance.  

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Our partners

Tusk logo

The perfect pairing for our passion project, Tusk’s mission is to advance conservation across Africa. We’re proud to be the official spirits partner that helps them accomplish that goal.

More about Tusk

Paul Petroianu logo

Paul Petroianu describes himself as a “creative human being, painter, and tattooer.” To us, he’s also a great friend — and the artist behind our distinctive bottle illustrations.

More about Paul Petroianu

Threebrand logo

Threebrand is our award-winning design partner, and they continually support our brand with their extensive experience in the drinks sector.

More about Threebrand

A team effort

The Uhuru team

Passion isn’t just about what you do or how you do it. It’s also inspired by the people you do it with.

When we’re not busy bottling behind the scenes for Young Spirits, our team works to raise awareness about the human impact on endangered species and support the vital conservation efforts that help protect them. It’s a tall order, and it’s what we pour ourselves into doing — each and every day.

In the press..

"Ethical Edinburgh whisky brand credits 'drinkers with a conscience' for record sales"


"Beautiful and distinctive bottle"

"A rum punch with a purpose... it tastes pretty delicious"


"Beautiful colour and flavour"

 "Who knew saving the world would be this enjoyable?"

Follow our latest news @uhuruspirits

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